Select Page

Corean Todd

Bringing Community Back to Community College

Corean Todd is a community, labor, and family activist currently working professionally as an affordable housing coordinator. In 2018 during the elections, she ran for Board of Trustees at the Peralta Community College District to take the next step towards creating change for students in her district. I was tasked to design a platform where she could communicate her ideas to her potential voters in her district.

Project TypeUI/UX | Brand Identity  

Project Deliverables: Campaign Website | Promotional Materials

Project Timeline: 2 weeks  

Problem

Corean Todd approached me with a problem regarding communication. Given the short period of time she has to campaign, she wanted a way to be able to reach more members in her district so that she could hear their problems as well as share her campaign’s platform.

She also wanted a way to recruit volunteers to help her canvas.

Lastly, she wanted to include a donation portal for supporters to donate.

Result

After multiple back and forth communication with her campaign manager, I came up with a modular website as well as other campaign materials that reflect Corean Todd and the hardworking nature of Oakland.

These deliverables helped her to communicate her message as well as hear the voices of the residents within her district. Also, it allowed her to receive the support she needed to make the campaign successful.

 

Complete Case Study

To get an in-depth view of my process, sketches, prototypes and inspiration, please click the link below:

Box Inspiration

Full Page Overview

In just after a few days after launching the website, the campaign already received tons of responses from supporters.

We also received donations to fund the campaign, found volunteers that really helped spread the word in the community, and onboarded more endorsers to promote Corean Todd as a candidate.

Lastly, the website gave us more insight into the community’s needs and concerns regarding the current administration and how Corean can help them if she wins the elections.

Color Scheme

#FCDC01

#E2E1E0

#3D3C3A

Typography

Aa

POPPINS EXTRA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 (!@#$%^&*:;)

POPPINS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 (!@#$%^&*:;)

Marketing Materials

Poster Handouts

Yard Signs

Let's work together!