Bringing Community Back to Community College
Corean Todd is a community, labor, and family activist currently working professionally as an affordable housing coordinator. In 2018 during the elections, she ran for Board of Trustees at the Peralta Community College District to take the next step towards creating change for students in her district. I was tasked to design a platform where she could communicate her ideas to her potential voters in her district.
Project Type: UI/UX | Brand Identity
Project Deliverables: Campaign Website | Promotional Materials
Project Timeline: 2 weeks
Corean Todd approached me with a problem regarding communication. Given the short period of time she has to campaign, she wanted a way to be able to reach more members in her district so that she could hear their problems as well as share her campaign’s platform.
She also wanted a way to recruit volunteers to help her canvas.
Lastly, she wanted to include a donation portal for supporters to donate.
After multiple back and forth communication with her campaign manager, I came up with a modular website as well as other campaign materials that reflect Corean Todd and the hardworking nature of Oakland.
These deliverables helped her to communicate her message as well as hear the voices of the residents within her district. Also, it allowed her to receive the support she needed to make the campaign successful.
Complete Case Study
To get an in-depth view of my process, sketches, prototypes and inspiration, please click the link below:
Full Page Overview
In just after a few days after launching the website, the campaign already received tons of responses from supporters.
We also received donations to fund the campaign, found volunteers that really helped spread the word in the community, and onboarded more endorsers to promote Corean Todd as a candidate.
Lastly, the website gave us more insight into the community’s needs and concerns regarding the current administration and how Corean can help them if she wins the elections.
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