Cohort 4 Graduation
Santa Monica College Interaction Design Department
The Context: Santa Monica College’s Interaction Design class of 2021, also known as Cohort 4, has been more than a set of unique and talented individuals who studied UX and IxD together for 2 years. They have been a support system that treated each other like family and I am very happy to be part of this community.
To show my gratitude and to give back, I volunteered to help design our class shirts for graduation as a souvenir for our time in the IxD Program.
What seemed to be a small project turned into a fun branding project that had the potential to communicate stories in many different ways.
Project Type: Branding and Identity
My Role: Art Direction & Visual Design
The Challenge
I was tasked with ideating on a direction that represented the 23 different characters and personalities in the program and be able to create a cohesive visual that ties them altogether.
Realizing each others’ uniqueness and the varying dynamics we had with each other, I opted towards a more loose and illustrative style. There’s something energetic and playful yet honest and personal about drawing with one’s hands. Traits that I found similar to who Cohort 4 was as a collective.
The results was a collection of personal icons that serve as a representation chosen by each student to visually represent themselves to others which opens up an opportunity for conversation and storytelling. Together they form a visual narrative that is both distinct and fun to celebrate the culmination of a 2-year journey together.
Let’s Connect
bryanjuteau@gmail.com
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San Francisco, California